API Audio Website Redesign
API hired MixBus Marketing for a complete redesign of their website, including new lifestyle photography and videography of select rackmount equipment and consoles. We performed extensive data cleanup to organize product information and present it cleanly, and designed custom landing pages for each product category.
Displaying Recording Consoles
We designed a grid with channel counts and other differentiating information to help clients understand the differences between each API console. Then, each console is featured on its own custom landing page with sales points and comprehensive support documents like manuals, block diagrams, connection layouts, etc.
Custom Visuals
We captured high quality video and photo lifestyle materials to feature on the home page, category pages, and socials.
